We generally refer to it as a promise, but more importantly, it’s a promise kept. It should create a positive expectation in the customer’s mind. A brand is the shorthand for an identity.
You cannot completely control the identity, because you cannot control the customer’s perception of the brand. But you can greatly influence perceptions through effective use of messages and images. Effective in this case means consistent. You must be consistent from message to message, and from person to person. Even messages that are not the most creative or influential will speed your progress toward your brand goals if those messages are incredibly consistent. Add to consistent messaging a resonant and powerful imagery and you will be highly successful.
SupportWerx will help you develop or refine your brand identity. We’ll walk you through the branding process and co-create with you a brand book based on SupportWerx’ proprietary brand development method. Prepare to make your business more memorable, easier to market, and more profitable through the power of brand strategy.