Social Media Strategy
Social Media doesn’t require a strategy if you’re just using it for fun. But if you’re doing Social Media for business, you need an ROI. Social Media can provide significant visibility for your company, but you need to use strategy to get the benefits. What is Social Media Strategy? It includes knowing how (and where) to look for the most lucrative followers – the ones who want to talk about and buy what you have to sell. It includes following hash tags and keywords and jumping onto message trends that are relevant to your business. Social Media Strategy means thinking clearly and concisely about what messages you want to convey online and how you want your brand to be perceived online, and then going after the followers and fans that want to engage with your message, spread your message, and buy your products.